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History
In 2002, James O'Hara ran for Illinois State Representative
and devised a revolutionary concept for reaching out
to voters in a more personal way. James understood the
power of calling each voter individually, but of course,
that would be physically impossible given the size of
the district.
He realized that he could pre-record several pieces
of speech that were unique to each household - such
as voter first or last name, city, township or county,
and time of day called. Combining this personalization
with issues targeted to unique household profiles (e.g.
seniors, families, high income, low-income, etc.) he
was able to generate highly personalized targeted voice
messages such as:
"Hi Bernice, this is James O’Hara,
Republican candidate for State Representative. I'm calling
on Monday afternoon and I'm sorry I missed you.
As your State Rep, I will fight hard to bring state
transportation dollars to our district to ease traffic
congestion. I believe this is important to the commuters
of Evanston. . . ."
He
used an early form of variable technology to concatenate
these personalized clips, together with his standard
voter messages in such a way that the resulting messages
sounded just like he'd called each voter himself.
By personally connecting with thousands of voters, he
turned a runaway race into a much tighter contest…and
the idea for Votilogy was born.
In
2003, James teamed with past business partners Scott
Smith and Brian Kipp to fully develop Votilogy - the
first enterprise level system for concatenating pre-recorded
voice clips and delivery incredibly life-like messages.
By mid-2003, the first variable voice messages were
being delivered by Votilogy.
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