Votilogy is the leading political Variable Data Communications solution that enables its clients to effectively target and personally connect with voters from initial contact to the polling place.

Votilogy is the first platform to bring the power of CRM and fully variable data communications to the political world. We have decades of experience with Customer Relationship Management and 1 to 1 Marketing. We also have real-world experience in politics and campaign strategy. And now, Votilogy makes the power of true Voter Relationship Management and variable data communication available to political organizations of all sizes. Whether the focus is a local issue, State Representaive race, or Nationwide campaign, Votilogy brings the full power of VRM to your campaign team. Contact us today to learn how to target your voter base and delivery truly personalized 1 to 1 communications!

Votilogy services can be utilized as your sole voter communications and data management solution. Alternatively, some campaigns choose to utilize only select Votilogy services. We often work with third party data providers, designers and calling resources to provide complimentary, add-on services. To learn more about any of the Votilogy offerings, please contact us today.

History
In 2002, James O'Hara ran for Illinois State Representative and devised a revolutionary concept for reaching out to voters in a more personal way. James understood the power of calling each voter individually, but of course, that would be physically impossible given the size of the district.

He realized that he could pre-record several pieces of speech that were unique to each household - such as voter first or last name, city, township or county, and time of day called. Combining this personalization with issues targeted to unique household profiles (e.g. seniors, families, high income, low-income, etc.) he was able to generate highly personalized targeted voice messages such as:

"Hi Bernice, this is James O’Hara, Republican candidate for State Representative. I'm calling on Monday afternoon and I'm sorry I missed you. As your State Rep, I will fight hard to bring state transportation dollars to our district to ease traffic congestion. I believe this is important to the commuters of Evanston. . . ."

He used an early form of variable technology to concatenate these personalized clips, together with his standard voter messages in such a way that the resulting messages sounded just like he'd called each voter himself.

By personally connecting with thousands of voters, he turned a runaway race into a much tighter contest…and the idea for Votilogy was born.

In 2003, James teamed with past business partners Scott Smith and Brian Kipp to fully develop Votilogy - the first enterprise level system for concatenating pre-recorded voice clips and delivery incredibly life-like messages. By mid-2003, the first messages were being delivered.

Votilogy Technology
Votilogy now encompasses a suite of patent-pending components, including:

• Data and Content Server
• Digital Voice Studio Server (DVSS)
• Digital Voice Concatenation Server (DVCS)
• Variable Data Telephone Broadcast Message Delivery Engine
• Variable Data Email and Web Message Delivery Engine
• Variable Data Print Server

The key to accurate personalization is data. Votilogy's data platform transforms your data lists - voter, customer and prospect lists - into powerful databases of value added content. John, Lisa and Ophelia Peterson all live in a household together. How should your message greet them? What specific content should your message contain? Votilogy figures it out.