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Votilogy
is the leading political Variable Data Communications
solution that enables its clients to effectively target
and personally connect with voters from initial contact
to the polling place.
Votilogy
is the first platform to bring the power of CRM and
fully variable data communications to the political
world. We have decades of experience with Customer Relationship
Management and 1 to 1 Marketing. We also have real-world
experience in politics and campaign strategy. And now,
Votilogy makes the power of true Voter Relationship
Management and variable data communication available
to political organizations of all sizes. Whether the
focus is a local issue, State Representaive race, or
Nationwide campaign, Votilogy brings the full power
of VRM to your campaign team. Contact us today to learn
how to target your voter base and delivery truly personalized
1 to 1 communications!
Votilogy
services can be utilized as your sole voter communications
and data management solution. Alternatively, some campaigns
choose to utilize only select Votilogy services. We
often work with third party data providers, designers
and calling resources to provide complimentary, add-on
services. To learn more about any of the Votilogy offerings,
please contact us
today.
History
In 2002, James O'Hara ran for Illinois State Representative
and devised a revolutionary concept for reaching out
to voters in a more personal way. James understood the
power of calling each voter individually, but of course,
that would be physically impossible given the size of
the district.
He realized that he could pre-record several pieces
of speech that were unique to each household - such
as voter first or last name, city, township or county,
and time of day called. Combining this personalization
with issues targeted to unique household profiles (e.g.
seniors, families, high income, low-income, etc.) he
was able to generate highly personalized targeted voice
messages such as:
"Hi Bernice, this is James O’Hara,
Republican candidate for State Representative. I'm calling
on Monday afternoon and I'm sorry I missed you.
As your State Rep, I will fight hard to bring state
transportation dollars to our district to ease traffic
congestion. I believe this is important to the commuters
of Evanston. . . ."
He
used an early form of variable technology to concatenate
these personalized clips, together with his standard
voter messages in such a way that the resulting messages
sounded just like he'd called each voter himself.
By personally connecting with thousands of voters, he
turned a runaway race into a much tighter contest…and
the idea for Votilogy was born.
In
2003, James teamed with past business partners Scott
Smith and Brian Kipp to fully develop Votilogy - the
first enterprise level system for concatenating pre-recorded
voice clips and delivery incredibly life-like messages.
By mid-2003, the first messages were being delivered.
Votilogy
Technology
Votilogy now encompasses a suite of patent-pending
components, including:
-
Data and Content Server
- Digital
Voice Studio Server (DVSS)
- Digital
Voice Concatenation Server (DVCS)
- Variable
Data Telephone Broadcast Message Delivery Engine
- Variable
Data Email and Web Message Delivery Engine
- Variable
Data Print Server
The key to accurate personalization is data. Votilogy's
data platform transforms your data lists - voter, customer
and prospect lists - into powerful databases of value
added content. John, Lisa and Ophelia Peterson all live
in a household together. How should your message greet
them? What specific content should your message contain?
Votilogy figures it out.
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