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U.S.
Senate Candidate, Andy McKenna Jr., turned to Votilogy in early
2004 to provide a comprehensive Voter Relationship Management and
Voter Communications solution. The McKenna campaign utilized Votilogy
for:
- Voter Database Management and List Creation
- 1 to 1 Personalized Voter Mailings
- Personalized Broadcast Voice Messages in the Candidate's Voice
- Live Voter ID Calling Program
All communications were coordinated to create a true connection
with individual voters. For instance, a personalized broadcast voice
message was delivered approximately 5 days following the date a
personalized mail piece was sent. Along with addressing the voter
by name personally, the voice message said "I recently sent
a note to your home, which I hope you received."
Votilogy enabled the McKenna campaign to deliver a highly coordinated,
complete voter communications program.
As
noted in the June 2004 edition of "American Printer Magazine"
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Votilogy client - Republican candidate for U.S. Senate - ....."Andy
McKenna won, hands down, the prize for best use of variable data
in a political campaign.
The campaign was convincing, with each mailing resonating as though
it had been individually tailored to the recipient."
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